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Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company. 
Evaluate the case study on Ritz-Carlton, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. 
Case Study Topic: The Ritz-Carlton (Attached) 
Using segmentation strategies, what are the target market(s) for The Ritz-Carlton? How does this relate to their brand management strategies? 
Who are the top three competitors of The Ritz-Carlton, and what are their advantages/disadvantages with respect to their competitive product/service strategies. 
How does The Ritz-Carlton match up to competing hotels? What are its key differences? 
Discuss the importance of the “wow stories” in maintaining top quality customer service for a luxury hotel like The Ritz-Carlton. 
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. APA-formatted case study should be a minimum of 600 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old on the case study top. All sources used, k, must be referenced; paraphrased material must have accompanying in-text citations.

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