Sephora is a French cosmetic retailer that began its American ventures with free trials at their store locations. The “try before you buy” concept is popular among most female customers, leading Sephora to succeed in the traditional retail industry. Now that we are in the digital age, consumers make many purchases online rather than going to physical stores. After reading Chapters 14 and 15 from Babin & Harris, watch the Sephora Retailing for Success video and respond to the following:
Delivering a high-quality product at a reasonable price is not enough anymore.
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You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
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