Cultural awareness and health literacy coincide in public health education and promotion, yet they are distinct concepts. Cultural awareness refers to understanding how a person’s culture may inform their attitudes and actions associated with any behavior. This awareness is an important skill in the provision of culturally appropriate health services. Health literacy refers to understanding the basic health information and services to make appropriate decisions (CDC, 2011). Without clear information and an understanding of the information’s importance, people are more likely to skip necessary medical tests, end up in the emergency room more often, and have a harder time managing chronic diseases like diabetes or high blood pressure (Rudd, 2007). Yet, in the United States, nearly 9 out of 10 adults have difficulty using the everyday health information that is routinely available in healthcare facilities, retail outlets, media, and communities (Kutner, 2006).
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