Review the following information about Proctor and Gamble’s efforts to revitalize Secret, a 50 year old brand:
Background on Secret:
Read the video case in the textbook on pages 315-318.
Watch the Secret video at http://www.viddler.com/embed/2cca4d39/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)Links to an external site.
Explore Proctor & Gamble’s Secret campaigns “Let Her Jump” and “Mean Stinks”.
Let Her Jump: https://www.youtube.com/watch?v=rUYrqfs6tAY (Links to an external site.)Links to an external site.
Mean Stinks: https://www.youtube.com/watch?v=AqLUWSlvohA (Links to an external site.)Links to an external site.
Based on the information provided above as well as internet research, put yourself in the position of a marketing consultant brought in to Proctor and Gamble to formulate a set of well-developed and supported recommendations to revitalize its 50 year old brand, Secret.
You will be presenting your recommendations to the company’s senior leadership team. Your recommendations should be based on a critical evaluation of the effectiveness of its prior marketing strategies. The recommendations should be logically presented, well-supported, and thoroughly vetted.
IMPORTANT! Your grade for each weekly thread discussion will be determined by your analytical, integrative, problem-solving and critical thinking skills demonstrated by your posts and by your positive responses to the posts of your classmates.There is no minimum or maximum in terms of the word count; however, the response should explicitly address all required components of this discussion assignment. Your response should integrate external resources, which should be consistent with APA writing style and format (6th edition) and reflect higher level cognitive processing (analysis, synthesis and or evaluation).
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