Select an industry and consider how IT systems and business strategies focused on digital interactions can transform the way companies are doing business. IT systems can transform how a company interacts with its customers, partners, and suppliers, how employees do their work and the entire nature of how a company operates. With the concept of “digital enterprise” companies may be rethinking their entire approach to doing business, relying on IT/digital systems for efficiencies, geographical reach, around the clock operations and novel ways of engaging with customers. Innovative companies are also disrupting traditional industries and even creating new industries – examples include Amazon (the “everything” store), Airbnb (a marketplace connecting travelers and hosts), Uber (ride-sharing), and many others.
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