After reviewing the article on 10 essential characteristics of entrepreneurs that are highly successful, I can see the importance of possessing each quality. Creativity is definitely a must have, and I thought it was appropriate that the article listed this characteristic first. Being open to an unlimited amount of ideas can lead to new innovative ways to market and conduct your business (EBS, 2019). Additionally, creativity helps with new ways to develop one’s product, which may be necessary since more than half of businesses fail within the first four years of opening (Scarborough & Cornwall, 2019). Passion is also key for an entrepreneur to have because if one has no passion, how could they have the drive to see their business through to the finish line?
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