Perceptual mapping entails developing schematic representations that reflect how products or services compare to those of the competitors on dimensions most important to success in the industry” (David and David, 2017). The perceptual map based on price and quality as well as nutrition could be helpful to Hershey. This mapping technique can assist Hershey in identifying its position compared to the company’s competitors. A key element for the future success of Hershey is a strong marketing strategy and product positioning.
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