Firms that prefer high leverage typically are in markets that are well established and will continue to be there even in the event of an economic downturn. These markets have a stable pool of buyers, for example, real estate will always be in demand as people need homes, businesses need an area to operate, and manufacturing companies need warehouses to build their widget. These industries can use credit to ensure they are profitable with little fear of default due to the constant demand afforded by their market. It must be clear however a form that has utilized too much leverage can become weaker and not protect its market (Berk, DeMarzo, 2017, p. 574).
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