(Fig 1: Concept/Mind/Idea Map of E-Commerce and M-Commerce Applications)
E-Commerce or Electronic Commerce could be defined as the process of purchase, selling and exchange of services and goods with the help of computer networks or the Internet. M-Commerce or Mobile Commerce could be defined as the combination of e-commerce strategies and mobile computing technologies. The transactions based on M-Commerce could be performed over the Internet, smart cards, personal communication networks and various other forms of infrastructure. The e-commerce businesses irrespective of their business proportions target the mobile applications for promoting their businesses on the online platform (Niranjanamurthy et al., 2013). They have thus improvised these applications for marketing their brand and thus acquire new customers within their business prospects. With the help of such kinds of applications, customers are able to browse and view through a wide range of products, compare among several products, purchase them and thus be able to share their purchases with their friends and family.
The use of m-commerce applications could be considered as the applications based on e-commerce. The combination of the different forms of mobile based transactions and different forms of adopted services based on e-commerce could be helpful for the development of additional customisation of services. These applications could also be useful for the creation of new kind of services that would be linked to concept based on mobility (Chong, 2013). These kinds of performances could be based on improvement of technology that would be helpful in implicating the comprehensive form of information and thus would bring much more form of interactivity. The use of mobile commerce could be considered as to be extremely user-friendly as the mobile devices are extremely user-friendly. The mobile devices are regarded as a daily usage tool. It could be used as a tool for performing various kinds of activities that includes an organiser and also serve as a feature based on payments.
The other forms of usage within the market of m-commerce and e-commerce applications include:
Boost in the Retail Activity – The solutions based on E-commerce and M-commerce available within smartphones and various software applications could help to play an important role within the retail market (Kang, Mun & Johnson, 2015).
Convenience based on Electronic Payment Service – These forms of transactions could be transferred in an easy and secure manner. These forms of commerce methods could be used for paying bills in an electronic manner, purchasing of prepaid cards and also be able to solve complex transactions.
Sale of Digital Content within Mobile Devices – The digital based content is also another rich resource that are able to make use of mobile commerce tools and technologies. With the strengthening of the function of convenience based within the mobile devices, the sellers would be able to sell their content (Zhou, Zhang & Zimmermann, 2013). The buyers would also be able to purchase things at any point of time. The users would pay directly for each kind of digital content. The registered users would be able to avail those kinds of services.
With the vast form of developments in the society within the use of m-commerce and e-commerce technologies, it has been seen that there has been many such improved trends within the business that are seeing a rapid rise. With the increasing form of access to the shopping stores by sitting at homes, it has led to the huge form of rise to the trends within the online commerce applications. The increasing number of online commerce based applications has led to very tough competitions in the online marketplace (Kourouthanassis, & Georgiadis, 2014).
Some of the major kind of trends that have been faced with the changing situations of the smartphone based shopping are:
With the implementation of different kinds of applications based on m-commerce and e-commerce platforms, it has led to the vast form of impacts on the society and the businesses. The different kinds of impacts of these two platforms for the business are:
With the impact of such applications, the revenue based on m-commerce platforms have shown a major form of rise. There has also been a severe growth in the number of customers who have registered within the different applications.
Based on the review of such kind of applications, it could be discussed that due to the emerging rise of several e-commerce and m-commerce business platforms, there have been a critical form of impact on the other kinds of business. They have been entirely challenged for coping up with the massive forms of changes that have taken place in the recent years. With the rising trends based on the adoption of such kind of platforms, it has led to the businesses to adopt such kind of strategies that would be helpful for them to survive within the market.
Conclusion
Based on the above discussion from the article, it could be concluded that the rise of such kind of rich and beautiful applications based on mobile e-commerce platforms have been the centre of attraction for most of the people. With the aid of such kind of powered applications, there has been a lesser need to go the retail shop and thus purchase products. These vast forms of smart shopping concepts have led to a tremendous growth for the existing businesses and have also helped in bring the world closer. Customers who are extremely addicted towards these modes of shopping are able to gain information about various offers and coupons based on the notifications that are made to be available to them. In the recent age, there have been a huge form of expand of these kinds of applications. These e-commerce applications, shopping applications and retail applications are growing with each passing day and thus they are making the habit of purchasing to become much simpler than before. They also help in enhancing the customer experience and are also able to gain the attention of a wide number of customers. These applications also provide new kinds of appeals and thus raise the options within marketing, which would eventually lead to raising of sales within the organizations.
References
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