15th Music Bar is established in Bondi, which offers live music to the customers for their refreshment. This bar contains friendly environment for the guests and maximum guests are Irish who come here. People get fun with a drink in this friendly environment. Drink with live music is the major attraction of this bar. However, Irish cocktail of this bar is popular, which highlights the Irish tradition and culture. Various types of drinks are available in this bar. Drink with music is a major element of the refreshment (Giebelhausen, M. D., Chan, E., & Sirianni, 2016). The aim of this bar is to provide relief the guests from their routine bound life by organization live music and by serving a variety of drinks. This study deals with the business planning, product description, and budget planning in the context of 15 th Music Bar.
15th Star Music Bar provides a charming environment for the customers. The name 15th Music bar highlights the live music program that is the especial attraction of this bar. For this reason, the word “Music” is added to this bar name to give a prior idea to the about this bar to the customers. However, this bar would be situated in Bondi where maximum people are Irish. This bar includes full of energy and a vive is present overall space. Providing right ambiance is the aim of this bar, which will allow the customers to spend some extra hours with a drink in this bar. This bar has chosen Bondi for its location that is a posh financial district. Thus, this bar needs a modern and sleek look. It is crucial for 15th music bar to make a survey of the neighborhood and the local restaurants to get an idea about the customer base as well as their needs in this particular location.
This bar will include a big space, which will be comfortable for the customers. However, the bar will contain both entry and exit doors to reduce the crowd. On the other hand, maximum furniture of this bar will be wooden and stylish to attract the concentration of the gussets. However, the majority of the customers are Irish, thus this bar needs to focus on the Irish culture and tradition. For this purpose, this bar will offer Irish music that is the main theme. On the other hand, heart food, drink, and friendly culture will be created. This organization will arrange the surprise gift for the guest based on the occasion. The lighting of the bar will not be too strong. The mild light will be used. The tables will be highlighted in this bar and proper orientation of the lighting will be used to guide the guests around the venue. This bar will use the lighting in a way, which can differentiate the space. The warm and cozy light will be used to give comfort to the guests. However, warm and cozy light makes the people more comfortable in comparison to other lights (Johnston, 2016). Different color will be used for lighting purpose to make the people charming. A shiny surface will be created on the table to allow the guests to read the menu properly.
Service of a bar offers the table service by developing a friendly environment for the guests (Shein et al., 2016). However, it is important for 15th music bar to understand needs of their guests. The success of a bar based on the service standard of the bar. Proper welcome is required. The steps of the bar service is as follow-
However, there is very little chance of returning the gusts in a bar who came there for the first time (Lee, Song & Lee, 2016). Hence, for this reason, 15th music star needs to identify the exact demand of the guests. In order to retain the customer and to increase the customer loyalty, it is crucial for this bar to understand the tradition, preference, and cultures of the local customers that is the people of Bondi. This will be helpful for this bar to make an intact service for the customers. However, effective communication is required with the guests while giving them service in a bar. Polite behavior and friendly interaction are required for the guest while providing a service within a bar. For 15th music star, they need to create a comfort zone for the guests as comfort level is prior for the guests to enhance the service. On the other hand, it is important for the staffs of such bar to solve any query or any issues regarding the service. Therefore, quick response is required from the staffs while serving drinks or foods in this bar.
Staffs should be presentable at any hotel, restaurant, and bar (Nykiel, 2016). However, the bar staffs of 15th music star need to make them smart and presentable in front the guests. However, the uniform of the staffs plays an important role to make the staffs smart. A proper dress up is required for the staffs to attract the guests towards this bar. This organization will decide white skirt and scholars for the female staffs and white shirt with a black coat for the male staffs. Red tie will be mandatory for male and female. However, an enclosed black shoe with a sock is crucial for both male and female. The staffs have to use the logo with the name of the organization in their dress in order to introduce the organization to the customers who will come to the bar. On the other hand, the logo in the dress of the employees also highlights the brand and the culture of the organization. Uniform allows the staffs to look good and feel confident in their working environment (Ataie-Ashtiani, 2016). In the context of 15th music star proper uniform of the staffs, maintain the equality in the workplace. However, the uniform of the staffs will enable this organization to lead the customers to identify the brand and to know who they are. Proper dressing of the staffs will help the guests to identify the staffs. Hence, the uniform of the staffs that is decided by 15th music star will be helpful for them to create brand awareness.
Work Place Health and Safety or WHS stated some policies to reduce risk from the workplace. According to Work Health and Safety Act 2011 it is crucial for all the business organization to maintain the health and safety in the workplace (Ikemefuna & Enoch, 2016). In the context of 15th music star, it is crucial to provide proper instruction and training to the staffs. Therefore, it is important to develop a healthy culture in the bar to reduce the work-related risk. Implementation of the safety policies will be required for this bar. Therefore, proper arrangement of the first aid, emergency plan and use of protective equipment are required to establish the workplace safety. On the other hand, maintenance of the hygienic factor will be essential for 15th music star as it is a bar and provides food and drink to the customers.
The food menu includes starter to dessert based on the Irish tradition. However, many people come to visit the bar and just take a drink. Thus, the starter is a prime part of this bar. On the other hand, according to the alcohol regulation in NSW this bar should provide drink and food at low price, which can be affordable for all classes of customers. The food menu is as follow-
Type of food |
Name |
Ingredients |
Price |
Starters |
Irish smoked potato pan cakes |
Potato, butter milk, baking soda, black pepper, butter and sour cream |
$6 |
|
Salmon chowder |
Salmon fish, bread, butter |
$8 |
|
Irish shrimp crepes |
Lobster crepes, shrimp |
$7 |
|
|
|
|
Main courses |
Mushroom chicken |
Wild mushroom, chicken, mushroom sauce, smash potato, spring onion, and root vegetables |
$12 |
|
Braised lamb |
Boneless lamb meat, red wine, smashed potato, spring onion, and root vegetables |
$15 |
|
Irish bacon cabbage |
Boiled bacon, cabbage, spring onion, smashed potato, butter and parsley sauce |
$13 |
|
Salmon pie |
Salmon fish, green vegetables, spring onion, cabbage, and butter |
$10 |
Desserts |
Cream banoffee pie |
Sliced banana, toffee, whipped cream |
$6 |
|
Apple pie |
Apple slice, white cream |
$7 |
Table 1: Food Menu
(Source: Author)
The above food menu will be introduced during the launching of 15th Music bar. This organization has followed the Irish tradition to develop the menu.
The drink list will include a variety of drink, which may give pleasure the Irish customers as well as the foreign customers. The drink will be prepared to maintain the hygienic factors as health and safety of the customers are necessary for 15th Music bar. The drink list is as follow-
Name of the drink |
Type |
Price |
Fanta melon soda |
Soft drink (Mint and soda) |
$6 |
Ginger orange ale |
Soft drink (Ginger extract, orange) |
$8 |
Apple soda |
Soft drink (Apple and soda) |
$10 |
Red cola |
Soft drink |
$5 |
White Russian |
Hard drink (vodka, milk, and kahlua) |
$12 |
Rum and Coke |
Hard drink (Cola, gold rum, soda) |
$20 |
Cosmopolitan |
Hard drink (Vodka, cranberry juice, lime juice) |
$15 |
Vodka and Orange |
Hard drink (vodka, orange, soda) |
$18 |
Vodka and cranberry |
Hard drink (Vodka, cranberry, soda) |
$17 |
Table 2: Drink Menu
(Source: Author)
The above table includes a variety of drinks in the context of 15th music bar. Both hard and soft drinks are included in this menu and many drinks are prepared based on the Irish tradition. The price of the drink is not too high. As a result, people, from all classes will afford the drinks in this bar.
Vodka |
60 ml |
Cranberry juice |
15ml |
Lime juice |
10ml |
Flavour |
1gm |
Cinnamon Syrup |
15 ml |
Thyme |
4 sprigs |
Method
Ingredients |
Size of the bottle (ML) |
Price of the bottle |
$/ml |
Amount for cocktail recipe |
cost |
Vodka |
600 |
$40.00 |
$0.66 |
60 ml |
$39.6 |
Cranberry juice |
300 |
$50.55 |
$0.16 |
15ml |
$2.4 |
Lime juice |
300 |
$45.55 |
$0.15 |
10ml |
$1.5 |
Flavour |
5gm |
$3.00 |
$0.6 |
1gm |
$0.6 |
Cinnamon Syrup |
400 |
$25 |
$0.06 |
15 ml |
$0.9 |
Thyme |
10 gm |
$5 |
$0.5 |
2 gm |
$1.00 |
Table 3: Costing
(Source: Author)
It is important for 15th Music bar to maintain the environmental sustainability while developing a new business. However, for the restaurants and the bar it is crucial to clean the environment (). For reason, 15th Music bar will adopt the CSR activities in their business to reduce the food wastage and keep the environment clean.
The above piece of work reveals the business plan in the context of 15th Music bar. However, this organization will focus on the Irish culture as it is situated in Bondi where maximum customers are Irish. This organization follows the Irish culture. It has developed a menu regarding the Irish food and drink. However, On the other hand, the menu includes a variety of drinks and foods to satisfy the customers. There proposed service structure is good to retain the customers. Both soft drinks and hard drinks will be available in this bar and the interior design planning is also good.
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