Assignment # 7 (each question needs 100 words)
Chapters 15-16
Promotion is any activity that communicates our competitive advantage to our chosen target market. Advertising, personal selling and publicity are our focus. Here is your assignment
Identify two strengths and two weaknesses of each major advertising medium: newspapers, television, direct mail, radio, magazines, and outdoor display.
Review the following link. www.apple.com (Links to an external site.)Links to an external site.Competitive advantages usually fall into one of three categories. Price, differncial (being different and better) and niche (going after a smaller market). Which of these approaches would you say Apple is using and why?
Do you feel Apple’s current promotional approach is a good one? Explain
Assignment # 8
Business is in a constant state of change. To be successful in a business career you must constantly monitor and react to this change. The purpose of this forum is to assist all of us in this interesting process. Find an article (internet based) that you feel is interesting. At least 200 words. Give me the link of article that you choose.
Finish these two assignment. Each assignment needs one document, the total is two documents.
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