Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media.
Guided Response: Respond to at least two of your peers. How does their analysis compare to yours? Do you agree that the examples they identified appropriate represent the effective and ineffective uses of social media? Explain.
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