Corporate social responsibility (CSR) is a theme that we see often in the headlines about companies. Companies that fail to address CSR issues are often demonized, while those that embrace CSR are hailed as strong examples of ethical organizations. Many companies view CSR initiatives as a growth opportunity and not just a regulatory requirement. Often a discussion surrounds a company’s ability to tie CSR initiatives to gains in its competitive advantage and access to new business opportunities. Is there anything unethical about a company gaining a competitive advantage and access to new markets with their CSR policies and initiatives? Is dual intent a problem or simply a smart strategic business move?
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