Global Trends in Hospitality Industry

Europe’s largest market – 57. 5% of all international tourist arrivals EX. 40% of international arrivals and receipts Growth rate of 3. 6% per annum over last decade Asia tourists arrivals are unevenly spread between regions North East Asia 10. % of the international market whereas South Asia market share is 0. 8%
15 Global distribution trends distribution over the past 30 years Reduction of growth in Europe Significant increase in the Asia Pacific region 31
Activity 1: What are the factors contributing to tourism growth? In your groups, 10 miss

16 Factors Influencing Changing Tourism Flows Open sky policies Advent of Laces – getting into long haul flights Competition for airlines – easier and cheaper to fly. Budget hotels. Increased competition in the hotel industry Proliferation of new destinations.
Increase in discretionary income World’s Top 10 Destinations in 2013 6-34 17 Changing destinations Top 5 tourist regions 1970 USA Canada Italy France Spain Switzerland USA China France (77. 1) USA (59. 8) China (55. 7) spam (52. 7) Italy (43. 6) 2011 France (79. 5) USA (62. 3) China (57. 6) spam (56. 7) Italy (46. 1) In 1950 the top 5 destinations accounted for 71% of arrivals while in 2000 35%, 2009 31. 2% and 2011 30. 7% (UNTO) 35 International.
18 International Hospitality Flows Flows of Brands Operations Capital People Customers & Staff 37 1.
Supply Factor 9 Hospitality sector The growth of the international hospitality industry can be linked to the growth in international tourism The demand for accommodation is closely linked to the demand for travel 29. 4 million bed spaces worldwide 25% growth rate between 1990-1998 Europe 38. 5% of the world total East Asia and Western Asia highest increase in hotels 1990-1998 (45. 4% & 54. 1%) (WTFO 2001), Trends in tourist markets 39 Global Hotel Inventory – 2012 Total global hotel inventory as of Feb. 2012: 13,443,014 rooms. It has increased by more than 2,31 5,000 daily rooms
Key growth areas over past 12 years: CARR Asia Pacific – 2. 7% the Middle East/Africa – 2. 5% 20 6-41 21 Global Hotel Performance – 2012 6-43 Hotel Performance in Asia pacific – 2012 6_ 44 Singapore Hotel Industry 45 Industry 2013 6_46 Singapore Room Inventory Forecast (Singapore Business Review 26 Gag 2013) 6_47 Singapore 6-48 24 6-49 Hotel Performance in 2013 6-50 25 6-51
Activity 2 In your groups: Discuss the impacts on the host country of an increase in the number of hotels. Economic impacts Social impacts Environmental impacts 6-52 26 2. Flow of People 53.