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THE CASE WILL THAT YOU WILL NEED TO USE TO ANSWER THIS QUESTION IS ATTACHED. PLEASE READ THE CASE PRIOR TO ATTEMPTING TO ANSWER THE QUESTION.
CASE: S. T. Dupont – The Renaissance of a French Luxury Brand. IN1320
The case must be in Times New Roman 12 pt font, 3 pages plus references from scholarly sources.
Study the case “S. T. Dupont: The Renaissance of a French Luxury Brand” then:
1. Briefly summarize Crevet’s new marketing plan;
2. Discuss whether it is in line with the S.T. Dupont brand identity and what, if anything, you would do differently?
Your answer should be limited to a maximum of two pages (excluding the title page).
References required
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