Digital Marketing Strategy Presentation
For this assignment, use the small health care organization or department that you selected in the first assignment. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy.
Health Care Organization to use: Amedisys Hospice Care Located: Franklinton, NC
Link to website: https://locations.amedisys.com/nc/franklinton/amedisys-home-health-care.html
Note: This assignment is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the final Strategic Marketing Plan assignment.
Include the following elements:
· State the organization’s mission and vision.
· Identify the target market.
o Who is the customer that you are marketing to?
o How are you segmenting the market that you are catering to?
o Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).
· Select the digital media, including social media platforms that you will use.
o Justify your choices.
· Review the organization’s website.
o Identify website updates that would be beneficial as a part of your strategy.
o Provide a rationale for the updates that you recommend.
Include a minimum of three quality references to support your strategy and decisions. Use speaker notes for each slide.
Additional resources to help you complete this assignment are available in the Instructional Materials section of the Course Guide.
Strayer Writing Standards
Your assignment must follow these formatting requirements:
· This course requires the use of Strayer Writing Standards (SWS). The format is different from those used in other Strayer University courses. Please take a moment to review the SWS documentation for details.
o Citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more