Must be ORIGINAL with at least 350 words. Due by Friday 07.31.20
Marketing product: Yoga Studio
You will follow a format similar to the “do first” assignment at the beginning of Module 5. Make sure that you have completed that exercise before attempting this component of the marketing plan.
There are TWO parts to this component.
Part One: In about 2-3 paragraphs provide a high level view of your supply chain. Consider what you will need to successfully take your product to market and where you might encounter breaks or obstacles in the chain.
You should also address the issue of what type of suppliers you might need and where they are located. What issues do you anticipate? Do not forget to consider political, trade and social issues. If you need a steady supply of coffee or chocolate, will you buy only Fair Trade? Are there child labor issues? Import restrictions?
Part Two: You will create Word chart with three columns: Up stream Mid-stream Down stream If you are not familiar with these terms, visit the activity in Module 5. For each of the columns, identify 4-5 items that you will need for a complete supply chain. Bullets are fine, but make sure that you are clear. In the last row, list your typical end user. Are you direct to consumer or are you selling to a retailer or wholesaler? In some cases, you may have an entirely different end user.
Your marketing plan assignment this week is create a segmentation analysis for your product or service. For this component you will be required to identify and define the market segments you will target in your plan. It is vital to your success in this assignment that you completed Module Four, including all the activities and the Elder Care Scenario. You may find it helpful to review that material before you begin this assignment. You’ll find the details of the assignment and an example created by past students here.
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