Technology, Media and Culture interrelate in many ways. Every so often, an event connects with the public in a profound and fundamental way, becoming what is known as a “media milestone” or “media touchstone” event. These are publicly shared events or artifacts/products that bring a new awareness and understanding to how a medium is impacting culture; evidence that a new medium or technology has crossed a threshold of significance. These events are significant social and historical markers, often making people aware of the medium itself and how it has impacted their culture. There can be many such markers. They are not the same as a Cultural Milestone, though sometimes they do overlap. We are going to focus here on a fun subset of media touchstones, viral videos.
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