Imagine you have been hired as a consultant to the VP of marketing for Old Navy (answer attached)

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After reviewing attached article:

 

Imagine you have been hired as a consultant to the VP of marketing for Old Navy. The VP wants to get an objecdtive opinion from someone outside the company who is familiar with current marketing basics.

 

Write a short memo critically analyzing Old Navy’s promotion strategy. In particular, note that the company has decided to use online video instead of television. What assumptions did they make about the viewing habits of their target market? Do you believe their assumptions have a basis in reality? What could they have done differently and why?

 

Discus why you would NOT use a particular strategy and Why.

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