Business Communication is the effective marketing tool for the company to interact with the customer in a more efficient manner. It is the interactive dialogue between the company and the customers that are required in all the stages such as pre-selling, selling, consuming and post consuming (Guffey & Loewy, 2015). Business communication is the process of creating, communicating, and intrusting values to customers and handling customer relationship in the way that benefits the organization and its stakeholders (Hartley & Chatterton, 2015).
In the organization, when communication takes place between employees and the management team crucially impacted on the growth of the business and reflect a common goal towards the organization of every individual working in the company ( Maes, Weldy & Icenogle, 2013).
In recent, most of the organizations are facing the issue of poor communication, whether written or oral which obstruct the efficiency of the organization. The business communication gap create hurdles to achieve targeted goals (Birks, David & Chapman, 2015)
In the context, there will be a detailed discussion on the communication gap which has been analyzed in the video. In the video, the main issue that has been analyzed is the issue of poor communication between the groups of members. The main purpose of the discussion is to highlight the issues faced by most of the companies which have to be improved for achieving the goal. The business communication has a huge scope with certain limitation. The cost and time can be increased in the organization by adopting the concept of business communication.
Communication plays a vital role in every organization. Communication is the process of transmitting and understanding the information between two people. It is the effective tool which can be used by individuals in the personal and professional life (Politi & Street, 2014). There are certain points that explain the benefits if communication.
Impact
The lack of communication skill in the professional creates a great negative impact which may affect the individual lives and careers (Lundgren & McMakin). The impacts are explained in below points.
There are various models for effective communication such as Linear model, Transactional model, interactive model, Westley and Maclean’s Conceptual model and so on. For discharging meeting, the interactive model is the effective source for communication (McQuail & Windahl).
The interactive model is the process of exchange of information and ideas taking place both ways from sender to receiver.
General Barriers of Communication
There are certain barriers faced by the professional during communication. The barrier is explained below:
Barriers to Individuals members
Every individual was not interested in the conversation was happening. Individuals were involved in the activities which were irrelevant such as biting nails, using the phone, not attentive. The speaker was also not bothered by the thing that was happening. The speaker was just speaking and seeking opinion without any efforts. Nine of the individuals were not ready to take the responsibilities and accountability of the work which has been assigned to them (Palumbo, 2013).
Lack of attention and interest by the receiver create communication barriers. In the video, most of the participants were least interested in listening and the participants were not attentive and lost focus during the discussion. One individual was sleeping during the discussion, another one was writing irrelevant on paper and most of the individuals were not listening during the discussion was held.
The body gestures of the participants were negative during the discussion. One participant was leaning back in the chair; another participant was knocking the table with pen, one individual pulled chewing gum from the mouth.
In the whole discussion, no individuals were participating in the discussion, they were forced to participate. One individual was not in senses about the turn to speak. It seems like she was forced to speak.
In the discussion, there was a lack of contribution among participants. When the speaker asked for a recommendation, one of the individuals was not contributing at least 25 to 30 seconds.
One of the speakers among the members distracted the discussion while using a mobile phone during speaking.
The barrier of communication impacted on the individual professional and the organization as a whole because the success of the organization depends on the performance of the individual professionals. The barriers to communication can be improved by adopting the following things which are explained below:
In the video, it has been analyzed that the health team was not working together effectively. All the individuals were facing several barriers that lead to ineffectiveness of teamwork (Palumbo, 2013). The following points are explained below:
In the video, the team was not collaborating with one another. The participants were only passing the work from one another. In the initial speaker told one member of the team to check the treatment, the member revert with the excuse to need permission from other authority. Then the task was passed to another member of the team the, she also reverts with more excuse that she needs to find the files and the task was passing by. It has been analyzed that the team was having poor collaborative communication (Palumbo, 2013).
The effective inter-professional teamwork and collaboration include:
Risk of Client
The client is at great risk because proper measures were not placed when the time is required. The illness of the client could be increased due to not receiving the proper treatment and medicines on time. It could also harm the client more as compared to the situation which was brought into. It could lead to severe damage to the organs which in turn might not be able to recover.
Thing covered in the Video
In the whole video, the members have discussed the issues that the clients were facing but in the end, no member took a decision or measures to overcome such issues faced by the clients. The members were not participating in the meeting and most of the members were doing irrelevant things which distract the whole discussion. The topics were discussed at the meeting was not effective because none of the members were participating in the opinions that were asked by the speaker. Even, the team members have not taken any appropriate steps for the procedure of client safety. These are the things covered in the video.
Impacts
The things happened in the video will not going to produce positive outcomes for the clients, professionals and professional organization because the performance of the team creates a great negative impact on the organization, client, and professionals. The impacts are explained in below points which are as follows:
Conclusion
From the above, it is concluded that the communication skills play an important role in the life of professionals. It helps in making a healthy decision, build the reputation, enhance the leadership power and build a healthy family relationship. The poor communication skills have a negative impact on the life of professionals which create barriers to the growth. In the video, it has been analyzed that there were communication barriers in the whole discussion. The participants were least interested in the meeting. There were lack of leadership, attention, interest, contribution to the whole discussion which creates a greater negative impact on the clients, professional, and organization as a whole.
It is recommended for healthcare team that the team needs improvement in the communication by applying a proactive approach and detailed analysis of the patients which helps to understand that medicine is important o take and if the client is not taking medicines in the first instance then the professional should adopt other ways to provide correct treatment to the clients.
For effective communication, the team should avoid using mobile phones in the meeting, proper attention should be given to the speaker and respond proactively. The members should take the accountability and responsibility of the task which assigns to the members, to derived better and quick results. The team should take initiative towards the procedure of client safety and should suggest the treatment options for clients.
The team can work more efficiently if the team can work on their flaws such as should be an active listener, be clear with the work and thoughts, clarifying and summarising the work they are assigned, develop trust and bond with the clients and co-workers.
References
Birks, M., David, J. & Chapman, Y.B.(2015). Professional and Therapeutic Communication. Oxford: Oxford University Press.
Guffey, M. E., & Loewy, D. (2015) Essentials of business communication. Massachusetts: Nelson Education.
Hartley, P., & Chatterton, P. (2015) Business Communication: Rethinking your professional practice for the post-digital age ( 2nd ed.). New York: Routledge.
Lundgren, R. E., & McMakin, A. H. (2018) Risk communication: A handbook for communicating environmental, safety, and health risks (6th ed.). New Jersey: John Wiley & Sons.
Maes, J. D., Weldy, T. G., & Icenogle, M. L. (2013) A managerial perspective: Oral communication competency is most important for business students in the workplace. Journal of Business Communication, 34, 67-80.
McQuail, D., & Windahl, S. (2015) Communication models for the study of mass communications. Germany: Routledge.
Phicare. (2018) Communication barriers. Retrieved from: https://phicare.com/competencies/communicationbarriers.php
Politi, M. C., & Street, R. L. (2014) The importance of communication in collaborative decision making: facilitating shared mind and the management of uncertainty. Journal of evaluation in clinical practice, 17(4), 579-584.
Palumbo, M.V. (2013) Missed Opportunities for Interprofessional Practice. Retrieved from: https://www.youtube.com/watch?v=ey557BaRe14&feature=youtu.be
StudyBlue. (2018) Models of Communication. Retrieved from: https://www.studyblue.com/
Thompson, N. (2018) Effective communication: a guide for the people professions (3rd ed.). London: Macmillan International Higher Education
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