Macro Environment: PEST Analysis

The development of a business is highly influenced by political situation, especially in international market environment where a business that originate in a country may face difficulty in expanding into another country due to political issue in the target country.
However, in the UK, where EasyJet originated, the country’s government has performed the reduction in the rules and regulations regarding airline operations. In addition, the existence of new up business like EasyJet also backed by political willingness of UK government that aims at fostering stability and providing a positive environment for business (‘United Kingdom’, 2004).
In the UK, EasyJet take benefits of the economy of the United Kingdom, which is regarded as one of the strongest and most stable economies in the world as shown by excellent GDP growth within the past 5 years (‘United Kingdom’, 2004).

The existence and the fast development of EasyJet in UK is influenced by the UK positive attitudes towards business investment in which it is much easier to establish business in United Kingdom than in other European countries (‘United Kingdom’, 2004). In addition, the country composes of multi ethnics and multi religion citizen, implying that there is many opportunities for airline to links airports in the UK to any locations, which have relationship with the ethics or religions. Read R oyal Dutch Shell PESTLE analysis
As one of the most advanced countries in the world, there are no significant issues regarding technology that will hamper businesses. Intellectual properties are highly acknowledged and technological resources are abundant (‘United Kingdom’, 2004). Regarding the airline business, UK airports were named as ones of the most advanced airports in the world and one of the highly secured ones.
In addition, since air travel business, especially no frills services like EasyJet in the UK, R&D in air travelling industry still focus on fuel management and deployment of new aircrafts since they consider new airplanes to have fuel efficient than old planes are.

Don't use plagiarized sources. Get Your Custom Essay on
Macro Environment: PEST Analysis
For as low as $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat 1 763 309 4299EmailWhatsApp

Order your essay today and save 20% with the discount code WELCOME