Management Capstone – Assignment 1

Project Deliverable 1: Strategy Development
Due Week 3 and worth 150 points
The  intent of the Capstone project is for you to use the same case /  company throughout the course. Select one (1) out of the three(3)  recommended cases listed below. Each case is located in the Cases to  Accompany Contemporary Strategy Analysis section of the textbook.
The recommended cases are:

Case 8 BP: Organizational Structure and Management Systems
Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business
Case 13: Tesla Motors: Disrupting the Auto Industry

You may also use Internet and / or Strayer Learning Resource Center to research articles on your chosen case or company.
Based  on the case, you will perform an industry analysis and develop a  strategy for the CEO of your chosen company to help shape the company’s  future.
Write a three to five (3-5) page paper in which you:

Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.
Summarize the main strategies that your chosen company’s management took leading up to this company’s recent development.
Identify  your chosen company’s industry and determine its main competitors.  Next, select two to three (2-3) strategies that the competitors use, and  analyze whether or not the selected strategies are successful. Support  your response.
Perform an industry analysis for the CEO of your  chosen company in order for him / her to develop strategy for the  company. Next, evaluate the company’s current standing in this industry  taking into account the company’s resources and capabilities.
Propose  at least three (3) performance goals for the company for the next one  (1) and five (5) year period respectively. Provide a rationale for your  response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
Include a cover page containing the title of the  assignment, the student’s name, the professor’s name, the course title,  and the date. The cover page and the reference page are not included in  the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Demonstrate an understanding of the need for strategy and methods for developing a business strategy within an organization.
Apply analytical, technical, and research skills to assess and measure the value of organizations.
Use technology and information resources to research issues related to business strategic management.
Write  clearly and concisely about topics related to business strategic  management using proper writing mechanics and technical style  conventions.

Click here to view the grading rubric.