Market Entry – Individual Country Project
Organize your Country ( Saudi Arabia)Report as following:
As the manager of an American company you have to negotiate a business deal with the representatives of a potential distributor in your selected country. Intercultural skills are critical for a successful international experience so you consider collecting information regarding the local culture before your departure.
Your country: Location, size, economy, any special characteristic, etc.
Briefly describe the economic environment: GDP, GNP, growth rate, Exports/Imports, PPP measures, employment etc.
Social-Cultural Environment: Demographics, Education/Skills, Norms and behaviors.
Government; Ethics and corruption (https://www.transparency.org/)
Use Hofstede framework and the cultural dimensions.
Introduce https://geert-hofstede.com/national-culture.html
https://geert-hofstede.com/countries.html
Market Entry Strategy
Determine the “attractiveness” of the country. (Individual project & Ch. 12)
Select Entry Mode(s): Export, Countertrade, Turnkey project, Management Contract, Licensing, Franchising, Joint Venture, etc. (Ch. 13)
Location, Capital Requirements (Ch. 15, Pages 368-370)
If you decide not to enter the market, provide reasons for your decision and fully support it with data and analysis.
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