Marketing in a global economy.
According to the article, Italy poses a “reputational risk” for Starbucks. In 4 pages including an introduction and reference pages, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? Should it even enter Italy at all? Please read for your guide. Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. ProQuest.
Paper must be in APA writing style.
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