Marketing

1. Executive Summary
-Element must be from chapter 5 of the textbook
-Minimum 2 elements maximum 3 element
a. 1st paragraph (summary of the first element)
b. 2nd paragraph (summary of the second element)
2. Introduction (need journal articles to support)
a. Define Culture
3. Body (need journal articles to support)
a. The element mentions in the executive summary
b. i) Discuss their positive implications (support from journals)
ii) Must mention about Adaptations (support from journals)
c. Support (b)with successful examples from the journals
4. Conclusion (No need for Journals)
5. Reference List 
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6. Content of the assignment must have all Point 1 to Point 5
7. Format of the assignment is based on what I listed from point 1 to point 5(in that format)
8. Executive Summary ONLY includes starting from the a. part onwards, as the first 2 lines under executive summary only for your references
9. Word count 900 – 1100 words cannot exceed this amount
a. Word count does not include executive summary
b. Word count does not include the reference list 
10. References in Chicago format refer to “referencing format.jpg” file
11. Use journal articles ONLY from page 10 only refer to “journal article list.png” file
12. Have clear in-text citation format refer to “referencing format.jpg” file
13. Refer to “txtbk1.png” file for the textbook (PLEASE NOTE THIS IS ONLY FOR SELECTING OF ELEMENT NOT FOR REFERENCING)
14. Minimum of 5 journal articles can have more than that but cannot be less than 5 journal articles
15. To Have the header and sub-header
16. Take note of the language use
17. Urkund Score cannot exceed 10%