Company background

Optus is regarded as the second largest telecommunication company of Australia which has its head quarters in Sydney. Optus is owned entirely by Singtel Group, which is regarded as Asia’s leading Communications Company and Optus is an important contributor to the revenue of the company. Optus is a popular brand in Australia and its reach is almost everywhere. In order to offer services to the customers the company owns network infrastructure, along with that wholesale services of the National Broadband Network as well as Telstra is also used by Optus to deliver services(Wright and Snook 2016).

Optus does not only provide communication network to the end customers there are other companies like Exetel and Amaysim to which Optus serves as a wholesaler. Optus is the largest satellite wholesaler in Australia it provides satellite services and is involved in manufacturing 4G mobiles as well. Along with telecommunication a subsidiary of the company is “yes” brand which provides broadband and wireless internet services as well (optus.com.au 2017).

The company positions itself as an entity that encourages and promotes investment and innovation, with the wide array of products and services and collaboration with a plethora of collaborations it proves that it supports and promotes sustainability and betterment of the society Product and services of Optus:

Telecommunication: Owned by communication giant SingTel the telecommunication is the primary service that Optus offers the Australian community. It offers lucrative deals and offers for the customers on a regular basis.

Internet broadband and wireless services: Recent addition to the connection id the 4G network which allows super fast internet connection. The company provides the consumers in offers and deals in broadband and also in wireless service for domestic or commercial purpose.

E-Commerce: Optus has an e-commerce site as well which is very colorful and descriptive. The user interface is easy and there are several mobile devices that are available with discounts and offers along with the complementary connectivity services. In the website there are several bundle options for data network, tablet plans, pre-booking of several new Smartphone option is also available in the Optus website (optus.com.au 2017).

Wholesale service: The satellite service is a wholesale business providing connectivity to several other platforms. The telecommunication infrastructure is also shared with other companies to provide back up for the companies who lack infrastructure of their own. 

Optus Sport channel: This is a new offering of the company for the sports lovers so that they can enjoy sports at any point of time using any mobile devices (Wright and Snook 2016). 

References:

optus.com.au. 2017. Home page. [online] Available at: https://www.optus.com.au/ [Accessed 21 Sep. 2017].

Wright, T. and Snook, C.J., 2016. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience. John Wiley & Sons.