Marketing international business: branding communications and relationship

Task:

Pick any individual multinational business that operates in an overseas market and theoretically review how it has gone about securing its position within that specific market. Attention to should be paid to:-

1. The type of market in which the business operates.
2. The role played by internationalisation in building the companies profile overseas.
3. A discussion of how the business goes about developing brands for differing market types.
4. A review of how the business adheres to the principles of CSR (corporate social responsibility).
5. Analyse how successful the business is at employing the practices of sustainability in an attempt to develop and maintain good stakeholder relationships.

Your work must be correctly referenced throughout in the Harvard format. You are expected to include in your discussion relevant references from academic sources. Journalistic, public policy and publicly available commercial literature / sources may also enrich the assignment.

Word count 2,500 words (essay format)

The assignment should be word processed and produced in an appropriate business style. The font should be 12, and be double spaced.