Marketing Paper

Write-up should be minimum of 4 pages with Title page and reference (double spaced, 12-point font) in APA format. 

The  consumer decision process varies by purchase for each individual.  Compare and contrast the consumer decision-making process you go through  in buying gas for your car with the purchase of a new home  entertainment system. How are the processes similar and how are the two  purchase decisions different? Why do you think they are different?
You  are the marketing manager for Lenovo laptop computers. Identify and  briefly discuss the differences between the consumer market for laptops  and the business market. Then give an example of each difference using  college students as the consumer market and defense-related companies as  the business market.
You  are the primary sales representative for IBM calling on your university  and are responsible for finalizing the sale of 20 new network servers.  What is the most important Critical Choice in the Purchase Decision you  would focus on in making the sales presentation to the vice president of  information technology and why?   

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Helpful Links:
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