Week 2 DiscussionDiscussion Topic Due April 2 at 11:59 PM
Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.
Respond to the assigned questions using the lessons and vocabulary found in the reading.
Support your answers with examples and research and cite your research using the APA format.
Start reviewing and responding to the postings of your classmates as early in the week as possible.
Consumer Buying Behavior – You are the manager for a car dealership which sells and services luxury automobiles. You are interested in understanding more about the consumer buying behavior for your customer base in order to effectively meet customer needs. Currently, your advertising is limited and while you have a service department, many customers go elsewhere to have their car serviced.
Create a 300–400-word response on the consumer buying decision process and submit to this Discussion Area. Be sure to cover the following in your response:
Outline the steps in the consumer buying decision process.
Describe how your customers approach each step of this process for the purchase of a luxury automobile.
Based on your findings, what changes should you make to your marketing mix to better meet your customer needs?
What actions should you take to encourage loyalty among your customer base?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more