MKT/571 Week 3 Help Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: Between 1800 and 2100 words Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. Research and include the Standard Industry Code and total market size using Hoovers resources within University of Phoenix Library. A positioning statement for the company with careful consideration of their brand and strategy Paper is consistent with APA guidelines. Paper includes an introduction describing the assignment and situation. Paper includes a conclusion that summarizes the paper.
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