Complete a 600 word essay — the case studies of The Exxon Corporation’s Bad Good Friday, Chapter 5 pg. 100 and Hewlett-Packard Spies on itself found in Chapter 6 pg. 121.

Step 1: Read the cases thoroughly with a view to understanding the Public Relations issues illustrated by each case. Make sure you discriminate between information which is relevant and that which is superfluous and/or ambiguous.

Step 2: Define clearly and concisely the basic problems (or issues) in the cases. Then identify the main issues. Do not be confused with “symptoms.” Identify the key decisions to be made.

Step 3: Use the information and facts provided in the case to analyze the situation. This would include understanding the situation, an analysis of the environment (if applicable)– for example, are there particular strengths and weaknesses, external opportunities and threats (SWOT analysis), etc. that should be mentioned?

Step 4: Based on your analysis from step 3 above, identify possible alternative strategy solutions to cope with the problem(s)/Issue(s) you have identified in step 2 above. State any assumptions you make, and feel free to make assumptions in order for the strategies to work. Evaluate the pros and cons of each alternative considered. This should form the main focus of your attention in the case analysis.

APA Format, 2 Refereces, Cover page.

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