Mobile App Business Analysis
Questions
Please find a mobile app and analyze the chosen app from a business analyst’s perspective. In your analysis report, please answer the following questions:
(a) The name, functions, and latest number of downloads of the app. If the app only has an iOS version, Apple App Store does not show the number of downloads. Instead, you can report the number of reviews and ratings of the chosen app.
(b) The reason you choose this app on your watch list. In other word, why you think this app is important;
(c) The strengths of this app, and why users like this app;
(d) The weaknesses of this app, and how you plan to improve it if you were the app manager;
(e) Excluding figures, data tables, and references, a minimum of 2 page analyses are required. You should use double-space, size 12 Times New Roman fonts in this report. You can cite the industrial and app market analysis report to support your arguments.
Please submit an analysis report to myLeo Online.
You can get a maximum of 20 points from this project. This is an essay type assignment. Thus, there is no standard answer to the questions. However, it is highly recommended that you integrate some of the course contents into your analysis if possible. For example, if you believe you would be a better manager compared with the current app manager and/or founder, you can integrate some of the success factors to an app management discussed in the mobile tech entrepreneurship lectures.
I also look forward to your own unique opinions. When presenting your point of view, please be sure to cite industrial data to support it. This is not only a requirement of this class, but is also important to a business analyst.
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