Introduction:

Organizational culture refers to a set of shared values, beliefs and the assumptions, by which the people of the organization are, governed (Hogan & Coote, 2014). This system of the shared perceptions and the morality of the people within the organization influence overall activities of the firm.

Organizational Culture of Silver Fern Farm:

The Silver Fern Farms is enriched with the strong and flexible organizational culture. The employees of the organization are provided with the inclusive of the leadership of the same which is not only enriching the organizational culture but also is leading the company towards the sustainability (Silver Fern Farms, 2017). The dynamic view of the leadership same is strengthening the organizational culture of the company as well as helping the employees of the organization to maintain and add values and to the business operation. On the other hand the management of the company is concerned about the maintenance of the health and safety of the employees within the workplace, which is no doubt adding values to the morality and ethical considerations of the employees resulting into the enrichment of the organizational culture of the company.

Theories on Organizational Culture:

Being one of the major and leading food procurer, processor and marketer in New Zealand, the company has gained brand loyalty (Silver Fern Farms, 2017). Therefore, the structural management of the organization is one of the vital aspects of the organizational cultural in terms of the maintaining sustainability of the firm. In terms of the organizational climate, the structure theory of the organizational culture can be applicable in the case of Silver Fern Farms. The structural approach of the organizational culture proposes the relation of the structural dimension with the inherent objective characteristics as perceived as the physical environmental-structural characteristics (Thornton, Ocasio & Lounsbury, 2012). As defined by Hofstede (2012) the cultural dimension entails the wide range of the diversity with the organizational workplace which is again capable of influencing the structural organizational climate of the same.

Future Expansion and Recommendation:

It is evident from the brand image of the organization that the same in successful operating its business in the competitive market of New Zealand Silver Fern Farm, 2017). Despite the effective structural organizational culture within the organization, the company must consider implementing the matrix organizational culture for the future expansion. The future expansion of the company in the global context needs to be considered with the inclusivity and the sustainability strategies. Therefore, the market organizational culture will be effective and appropriate. The market organizational culture depending on the result of the business operation refers to completion of the same (Hogan & Coote, 2014). The market culture will help the organization in meeting the competitive advantages in the new host market.

Conclusion:

Therefore, it can be concluded that Silver Fern Farms, being one of the leading food procurer organization maintains rich organizational culture as based on structure of the same. However, it is recommended to the organization that for future expansion of its business in the global market it must consider implementing market organizational culture within the firm.

Reference:

Hogan, S. J., & Coote, L. V. (2014). Organizational culture, innovation, and performance: A test of Schein’s model. Journal of Business Research, 67(8), 1609-1621.

Minkov, M., & Hofstede, G. (2012). Hofstede’s fifth dimension: New evidence from the World Values Survey. Journal of cross-cultural psychology, 43(1), 3-14.

Silver Fern Farms. (2017). Silver Fern Farms. Silverfernfarms.com. Retrieved 22 October 2017, from https://www.silverfernfarms.com/

Thornton, P. H., Ocasio, W., & Lounsbury, M. (2012). The institutional logics perspective: A new approach to culture, structure, and process. Oxford University Press on Demand.