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Submit a draft of your social media overview and your business’s goals.   Building on your readings from Modules One and Two, research the  history of social media and identify best practices regarding the use of  social media. This will allow you to set the stage for your clients and  help them understand what the use of social media can and cannot do for  their business.  Using the information from your social media overview,  help your clients uncover specific goals related to social media use.  Refer back to the ideas you developed in your Module Two journal entry  and build on those ideas. These goals will dictate what platforms you  choose, what content you share, and what best practices the organization  would follow. Identifying the target audience will also ensure the  organization uses appropriate platforms and shares appropriate content.  Explain how engaging the target audience will help the company achieve  its goals.  For additional details, please refer to the Final Project  Guidelines and Rubric document and the Milestone One Guidelines and  Rubric document in the Assignment Guidelines and Rubrics section of the  course.

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