The Web is clearly a visual medium, and the right images can make a website compelling. That translates to longer stays, repeat customers, and more traffic. However, the images used must be matched to the type of business. Pick a type of business you are familiar with (either as a worker or as a customer), and describe the types of images that would be appropriate for that business’s website. Can you provide links to websites with especially good or especially poor use of images?
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