Once during the semester, you’ll contribute to the class Discussion Board on Canvas by posting an artifact, or a real-life example, of one bolded term or concept from your assigned theory, not the whole theory.
Your real-life example cannot be a real-life example that has been presented by the instructor or another student. For example, if the instructor shows a commercial to exemplify the term pathosfrom the theory The Rhetoric you cannot post a link to the same commercial as a real-life example of pathos. Real-life examples include newspaper articles, radio stories, podcasts, news- style videos, or other quality sources of information.
Examples should be based in real and current events and must not be fictional. Fictional examples include video clips from TV and/or YouTube and/or streaming service sitcoms, dramas, comedy skits, etc. Fictional examples are only eligible for 50% of the total points for this assignment.
The class must be able to access your artifact. For example, if the artifact is a picture, please include the picture. If the artifact is a YouTube video, please include the link to the YouTube video. In addition to posting your artifact, you’ll explain how the artifact relates to one bolded term or concept from your assigned theory in 200 words or less.
Your post must include the following:
1) Introduce the artifact so that we understand what you’re posting
2) Present the artifact (e.g., share a link to the real-life example, upload a pdf of the article)
3) Explain how the artifact relates, demonstrates, and/or connects to one bolded term or conceptfrom your assigned theory, not the whole theory, using terminology from the required textbook for this class.
For example, if you were doing an artifact post for the theory elaboration likelihood model for the termperipheral route, your artifact post should look like this:
Here is an ad that urges Americans to vote on election day 2016 using the peripheral route to persuasion. This ad ran during the 2016 presidential election. It’s by director Joss Whedon’s super PAC, Save the Day. https://www.youtube.com/watch?v=nRp1CK_X_Yw
SPC 3210 1
peripheral route for persuasion. The peripheral route to persuasion refers to a mental shortcut
In this commercial,
celebrities and regular citizens attempt to persuade people to vote in the 2016 election using the
process that accepts or rejects a message based on irrelevant cues as opposed to actively thinking
about the issue. This ad employs Cialdini’s ‘liking’ cue that triggers the peripheral route. A liking
appeal relies of the rule that ‘if you like me, you’ll like my ideas.’ By having well-known
celebrities encourage viewers to vote in the 2016 election, Whedon attempts to persuade people
to vote through a liking appeal: if you like these celebrities, you will like their message and vote
in the 2016 election. The peripheral route to persuasion will be successful if viewers are not
motivated to process the message or are unable to process the message per elaboration likelihood
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