Integrated Marketing Communications (IMC) Plan you will submit your promotional plan. You have been hard at work developing the University Boutique’s new image through publicity and special events (fashion show). Now it is time for you to complete the retailer’s entire integrated marketing communications (IMC) plan for the next three months (July, August, and September). This IMC plan must reflect the incorporation of feedback gained throughout the course. This last component of the final project is divided into six sections: (1) Introduction, (2) Integrated Marketing Communications (IMC) Objectives, (3) Media and Promotional Plan, (4) Media Selection Rationale and Media Schedule, (5) Conclusion, and (6) Appendix. The answers provided in each section should be at least 10 to 12 sentences in length and written in paragraph form using the headings provided.
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