First 3 case example
Sustainability: Unilever’s Sustainable Living Plan
Ethics/Corruption: Volkswagen emissions scandal
CSR: Google’s excellent reputation as the best place to work for this reason/Google Giving ( for the google you can talk about the number of employee, turnover rate etc…)
research follow the outline
Your research findings (qualitative and quantitative)
2-3 pages, double-spaced (Nicole)
Findings based on the above identified issues
Quantitative evidence that shows how successful these strategies were for them (sales numbers, other numbers) at least 2 types
Qualitative evidence- at least 2 types
Basically is to research the data and explain the company doing good or bad( the number of sale increase or decrease, etc) , how are they doing, the impact and result. NO NEED TO TALK ABOUT THE BACKGROUND AND RASEON. please come up with some graph and data picture. At least 2 types of evidences with each case example.
1. 2-3 page (without graph and picture)
2. no plagiarism
3. please finish on time
4. easy to understand
5. here is some helpful website
http://www.sciencedirect.com.jpllnet.sfsu.edu/science/article/pii/S0263237308000182
https://hbr.org/2013/03/making-sustainability-profitable
https://www.environmentalleader.com/2016/01/how-unilever-ge-ikea-turn-a-profit-from-sustainability/
http://fortune.com/2015/12/27/biggest-corporate-scandals-2015/
http://www.chicagotribune.com/business/success/businesscollective/tca-corporate-social-responsibility-good-for-business-20160531-story.html
https://www.unilever.com/Images/uslp-summary-of-progress-2016_tcm244-506938_en.pdf
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