Research Paper

Topic:
“Prepare a paper that describes Amazon as a company.”
1.  Who is the company? (2 pages)
1.1. What do they do?
1.2. Where are they headquartered?
1.3. What is their history?
1.4. What does the firm believe are the most important aspects of successful new product development?
1.5. Although Amazon has many different companies and divisions under their umbrella, please focus on 2 for question 2.
1.6. Create organizational structure (Slack text. Pg 282)
1.7. Define the organization as one of the Four Types of Operations Developer Roles as defined on pg 284 in Slack text) 
2.  What problem does their product(s) or service(s) solve? (2 pages)
2.1. How would you measure the efficiency of the processes that they use? 
2.2. Are there key design principles that govern the effectiveness of the product?
3.  Are their solutions good for consumers and the business? Follow Concept Generation-Chapter 4 in Slack text  (1 pages).
3.1. Describe any policies that they have for their customers, suppliers, shareholders, employees, and society at large. 
3.2. Are there any conflicting policies?
4.  The target market (1 page)
4.1. Do they have multiple target markets? Do they compete against each other? 
5.  Employees (1 page)
5.1. How are the employees selected? What types of employees are needed?
5.2. What are their policies for hiring employees? Leading employees? Are there any known issues with employees?
 5.3 How would you ensure that motivation commitment among employees?
 5.4 What are their policies for hiring employees? Leading employees?