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The growing popularity of specialized search engines weakens the assertion by the European Union that Google is hurting consumers. Over recent years, the popularity of specialized search engines has been increasing such as Amazon and popular travel sites such as Trivago. The increased usage of these specialized websites indicates that consumers are getting more information from search engines such as Amazon shopping sites and decided on the websites to get information rather than searching on the main google search engine (Choi and Kinshuk 154). Such a trend underscores the argument that Google is hurting the needs and interests of consumers. In many instances, the search results from Google have a significant impact on the choices and preferences of the consumers. Today, internet users are highly informed and understand what they want from search engines. The EU should also understand that Google is a profit entity and will invest in strategies to grow its platforms in the industry.