sales and marketing

 
Lesson 7
Activity 1:   Developing an International Strategy (Team)
Marketing teams now develop an international strategy for a new product or service. Based on what your team learned in the Task, and based on the concept of Blue Oceans and sound international marketing principles, select a product or service and design a strategy to bring it to market. 
Think profitability but also how you would make your brand known while being culturally sensitive. Be specific and clear. 
You might want to use 7 Recommendations for a Balanced Global Marketing Strategy
or download The global Marketing Playbook
The final strategy should be detailed in a presentation that you will post to your team room. 
In it, you must ensure that:

The product/service is clearly described
The product/service supports the mission and vision of the company and supports the brand
The strategy is well developed and clear
The strategy is reasonable for the market described
The strategy can be carried out within financially reasonable means.
The strategy is culturally sensitive and does not “blunder”

Don't use plagiarized sources. Get Your Custom Essay on
sales and marketing
Just from $13/Page
Order Essay

Activity 2: Case Study (Individual)
13 Businesses with Brilliant Global Marketing Strategies
Each student must choose FIVE of the 13 businesses in this case study. Analyze these five businesses to determine what strategies the business used in the international market.
Write a short report describing the five businesses chosen and explaining:
(1) What were the strategies adopted?
(2) Were they all different? Why?
(3) What markets were they attempting to address?
(4) Would some of the strategies work for every other company? Why or why not?
Submit your report on your chosen businesses here for grading.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 20% with the discount code WELCOME