Target Markets: how coles sees its customers (2 target markets each)(
How aldi sees there customers(2 target markets each)(
Based on the above target market analyse consumer influence on purchase behaviour; i.e, how the marketing strategies company make will affect the customers and influence them to buy in there stores)
Analysis of consumer influence:
Recommendations: (for each target markets and link to theories and concepts of the course)
Recommendations on store layout (2-3 recommendations)-
Recommendations on target market: link to course material (2-3 recommendations)-
Recommendations on consumer influence
Appendixes:
Photos: (please take below mentioned pictures)
Self checkout lanes in coles-few lines explanation
Fast lane in coles-few lines explanation
Checkout lanes in Aldi-few lines explanation
Coles vegetables section, we have products like “Australian grown”, some picture that shows. -few lines explanation
Veg section in aldi-few lines explanation
Some of the aldi products liketoothpastes, -few lines explanation
Same product in coles , toothpastes section in coles. -few lines explanation
Coles in house butcher and meat section pictures-few lines explanation
Aldi meat section picture-few lines explanation
Table:
Influence |
Coles |
ALDI |
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