Part I  
This assignment is framed around the concepts of data analysis and biases in Chapter 12 (Step 7) and in Sekaran. Click here to view the Sekaran diagram on the research process.
For the first part of this exercise, download the files from the Census Bureau using the Government data mining tool (http://www.factfinder.census.gov/). You will create a short presentation for the Marketing department highlighting how the consumers in the 60616 zip code differ from those in the Total U.S.

Create a graph that compares the categories from each file you consider relevant. Create a  3-5 slide presentation with in-depth narratives in the speaker notes section that displays the graph(s) and analysis on how the 60616 categories you chose differ from the national profile.

Search for your data sets using www.factfinder.census.gov. You can enter the ZIP code in the “Fast Access to Information” search window to obtain the data for 60616. The site also presents the national demographics on the same results page any time you type in a ZIP code. Analyze and compare both data sets using the data analysis concepts from Chapter 12 of Sekaran. Compare only those categories that you find are significant to your analysis in demonstrating whether the US marketing advertising schemes can or cannot be effectively used in this ZIP code. Remember that you can copy from the web and paste into an Excel spreadsheet as one way to the create graphs for this assignment.

Part II
In the second part of the assignment, based on your research findings of the first part, create a 3-5 slide presentation with in-depth narratives in the speaker notes section. You are to provide your advice as to possible business venture to pursue in zip code 60616 for either scenario 1 or 2.

Based on your analysis and interpretation from Part 1 of the assignment, research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker’s notes section of the slides. Apply the standard of APA Style to the references section of your assignment.

Scenario 1:
The academic affairs committee wants a recommendation on what new specific degree program should be pursued for the 60616 community.

Scenario 2:
The development company wants to know which specific businesses the stores should be leased to in the new 5-store strip mall (small businesses) in the 60616 community.
Be sure to include supporting documentation and references using the APA 6th edition. Remember to use the data file format for the formatting of the data sets you are using from the Census Bureau reports. This APA format, although not currently listed in the AIU-APA guide, is used to point to raw data by means of a web address (use “Retrieved from”) or a general place that houses data sets on the site (use “Available from”). If the data files are from a government web site, the correct APA format starts with the parent organization, then lists the specific division or department that is housing the data. So, the appropriate APA 6th edition format for the IP3 data should look like:
Department of Commerce, U.S. Census Bureau (nd). 33618 Census bureau fact sheet [Data file]. Available from American Fact Finder web site, http: //www. factfinder.cesus.gov.

Your work MUST include a reference list. All research should be cited in the body of the speaker notes. Reports without citations may not earn any higher grade than a ‘C’ letter grade. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the presentation. Please note that if you have a source in your reference section, you need to cite it in the body of the paper per APA guidelines and vice-versa.

Please submit your assignment as a PowerPoint document in APA Style 6th edition.
For additional information on Creating Graphs and Charts visit the online help feature of your spreadsheet or accounting software program or visit the following websites:
� Excel Chart Wizard Tutorial (http://www.fgcu.edu/support/office2000/excel/charts.html)
� Excel Help Page: John Lacher CPA (http://lacher.com/toc/tutchart.htm)
� Charts in Excel 2007 (http://www.fgcu.edu/support/office2007/Excel/charts.asp)
� Excel 2007 in Pictures: Create Charts (http://lacher.com/toc/tutchart.htm)
Objective: The Objective of the Unit 3 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respective percentages for the Grading Rubric:
� Summarize the role of decision making in business. (10%)
� Apply the standard of APA Style to all research and writing tasks. (10%)
� Apply critical thinking skills to analyze business situations. (10%)
� Apply principles of quantitative and qualitative research to business cases. (20%)
� Use effective communication techniques. (30%)
� Recognize situations that present potential legal and ethical issues and develop solutions for those issues. (10%)
� Discuss the opportunities provided by technology for businesses. (10%)

MGT600 Unit 3 DB  4-6 paragraphs
With all of the recent frauds and corporate scandals similar to Merck, AIG, Enron, WorldCom, Tyco, and ImClone you have heard. Your supervisor has asked you to research news sites and read articles on the potential legal and ethical issues related to data analysis organizations have gone through in the recent past. After reading these sites, you have become interested on researching additional resources on the data analysis by using the Library, the Internet, and all other resources that are linked to this case and you want to research and prepare a report that summarizes the following questions relevant to data analysis on a specific organization of your choice.
1. How did the company you have researched use or misuse data to support their decisions?
2. What were the results?
3. What are the limitations and significance of the data?
4. What are ethical implications of data misuses in this case?

Use the Library or other Web resources to support your argument. Be sure to cite your sources using APA Style 6th edition guidelines.

Your work MUST include a reference list. All research should be cited in the body of the paper. Reports without citations may not earn any higher grade than a ‘C’ letter grade.

Your report should contain a short introduction and conclusion in addition to the body of the paper. Please note that if you have a source in your reference section, you need to cite it in the body of the paper per APA guidelines and vice-versa.

Objective: The Objective of the Unit 3 DB Assignment will involve the following the Course Outcomes and Grading Criteria with their respective percentages for the Grading Rubric:
� Summarize the role of decision making in business. (10%)
� Explain the roles of emotion and fairness in decision making. (10%)
� Use effective communication techniques. (10%)
� Apply the standard of APA Style to all research and writing tasks. (10%)
� Apply critical thinking skills to analyze business situations. (10%)
� Apply principles of quantitative and qualitative research to business cases. (10%)
� Recognize situations that present potential legal and ethical issues and develop solutions for those issues. (20%)
� The remaining 20% of the grading will be based on your in-depth interactions with your colleagues.