This essay consists of 2 parts. The 1st part is called Engagement Strategy, almost 2000 words – Please follow the template (see attachment) provided to describe the overall purpose of this social media campaign. The second part is called Automated Management and Analytics – (should be incorporated into the engagement strategy, could be ca. 150-250 words if that helps you better write the template) demonstrate how you intend to integrate social media management platforms such as CrowdTangle, HootSuite, or similar to assist in running your social media campaign. Further, you will demonstrate a comprehensive approach towards integrating data analytics – which analytics are useful, how do you use them, how do they guide your management. The week group work for previous assignments also works here. Maybe around 2200-2500 words at all
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