Bear in mind that “sustainability” has different meanings to different people and different industries. For example, in the pulp and paper industry, “sustainability” involves regenerating forests over time, in order to ensure an available supply of timber for the industry. The paper industry might not necessarily care if another type of industry’s raw materials, for example, might not be sustainable. For example, this industry is generally powered by natural gas and other fossil fuels. The industry has relatively little reliance on electricity, for example, so they may not care as much if the means to produce electrical energy is sustainable. The paper industry will be necessarily focused on what is relevant to them, and to their needs.
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