PLEASE READ INSTRUCTION CAREFULLY:3 pages excluding cover, abstract, and reference pages.
Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
Discuss how the doctor’s information is positioned to make him or her a good choice.
What types of information are included?
What types of information do you feel are missing?
Why do you feel this is important from a marketing perspective?
Make 2 recommendations for ways to influence that decision at different points in the process.
How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
Assignment Objectives
Explain how marketing results are gathered and assessed for healthcare organizations
Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more