UNIT IV MKT 8301

 Think about an industry in which you are  interested that sells products/services directly to consumers  (business-to-consumers or B2C). You will take on the role of an  entrepreneur starting a new business in this industry. As the goal of  any business is to fulfill the needs of their target market leading to a  profitable existence, it is in your best interest to have a good  understanding of the needs of your potential target market. In an effort  to do this, complete the following: 

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