User-generated content Brianna Hughes Northeaster State University User generated content is on the verge in the media industry and becoming a world wide system used on the internet and in commercials. The growth of new media has increased communication between many people all over the world. People are able to speak their mind through websites, blogs, pictures, and other user-generated media. User-generated content is another way for people to access things at a quicker pace with fast feedback.Facebook is a great example because it is real time and people are able to communicate with people all around the nation. Many commercials are based on how the media is transforming according to the needs of the people.
The major part of the user-generated media is that it is widely globalized. The design of new media will continue to innovate because it will not always be new because the media industry is always changing and improving. User-generated commercials add value because it benefits the world from using the service or watching the commercial.The social has changed rapidly in the past few years. The commercials have been used for companies, schools, and much more. The commercials are activity between the user and information channels. Companies have to decide if the exchange of information is profitable to them (Marshall, Solomon, Stuart 2009).
This gives the company a choice on whether or not to do a user-generated commercial. A company is able to gain value from competitve advantage either through distinctive competency or differential benefit. They both have to do with what the strong points are in the company.The user-generated information determines if the consumers are satisfied with the information or product being advertised. Most companies try to build a strong relationship between the customers because they want a long term buying relationship and if the user-generated commercials show that most customers are satisfied with the products then they will gear more towards buying the product. “We’re seeing everyday people actually generating value instead of just buying it- consume3rs are turning into advertising director, retailers, and new –product –development consultants” (Marshall, Solomon, Stuart pg. 3).
The commercials add value because when users log on to Facebook or MySpace they usually get to view ads on other products in which they did not have to go out of their way because they were already going on their page. It is a form of multitasking that people take much advantage from. The creativity is a major benefit because user-generated content encourages creativity. The products strategic plan is being advanced because it improves the number of users that view the sites or products. The company might be charged according to how many people view the site after seeing the ad.It is a version-free and everlasting beta which is updated constantly in real time. The sites depend on users and not systems.
A major marketing strategy that companies take into account is that there is wisdom in crowds. Masses of people have been tested to know more than the smartest people. There are ethical issues in the user-generated commercials because obviously consumers expect companies to sell them products that are safe and usefull but there are dishonest products on the market. The dishonesty could rise from the pressure to succeed (Marshall, Solomon, Stuart 2009).The content could result in illegal activities, terrorism, addictive consumption, or even exploiting people. Business are in business to satisfy their stakeholders and when they make a decision that is not satisfying them they have to face the issue of being unethical in their decision. The issues could range from illegal accounting practices, bankruptcy, bribery, extortion, or poor self-policing of the industry.
They could all cause a major uproar in the company causing the consumers and stakeholders to lose trust, money or even have to use worthless items.Ethical issues are a daily issue for company which shows that the company must understand its environment and how to stay on top of the issues. During the Christmas season many companies were advertising their gifts and what nots on facebook because they knew the season of gift giving was approaching. Walmart was one of the companies advertising on Facebook encouraging people to purchase products from their store online or in-store. There were special offers for ordering online through the ad on Facebook. This was a major marketing strategy for them because of the amount of viewers on Facebook.
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