Program effectiveness is difficult to prove, even when ample quantitative and qualitative data are available. Just because information is easy to count or describe does not mean that it provides insight. For example, a health promotion program that seeks to teach adults in a community to eat fewer fatty foods in order to avoid heart disease. A report about how many heart attacks occurred in the community might provide some insight on overall cardiac health, but there is no way to collect data on the number of heart attacks that did not happen as a result of the program. Moreover, the number of heart attacks alone will not be a relevant data point without being linked to fatty food consumption. However, it may be helpful to look at trends in eating habits as well as trends in heart disease and heart attacks over a 10-year period.
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