Wal-Mart’s popularity can be linked to its hometown identity. Walton believed that every customer should be greeted upon entering a store, and that each store should be a reflection of the values of its customers and its community. Wal-Mart is involved in many community outreach programs and has launched several national efforts through industrial development grants. Wal-Mart has been likewise regarded as an industry leader in testing, adapting, and applying a wide range of cutting-edge merchandising approaches.
Sam Walton, the business’s founder, left a legacy of building solid working relationships with both suppliers and employees, being aware and taking notice of the most intricate details in store layouts and merchandising techniques, capitalizing on every cost saving opportunity, and creating a high performance spirit. This strategic formula is used to provide customers access to quality goods, to make these goods available when and where customers want them, to develop a cost structure that enables competitive pricing, and to build and maintain a reputation for absolute trustworthiness. Wal-Mart is the leader in discount retailing today.
Sam Walton, the business’s founder, left a legacy of building solid working relationships with both suppliers and employees, being aware and taking notice of the most intricate details in store layouts and merchandising techniques, capitalizing on every cost saving opportunity, and creating a high performance spirit. This strategic formula is used to provide customers access to quality goods, to make these goods available when and where customers want them, to develop a cost structure that enables competitive pricing, and to build and maintain a reputation for absolute trustworthiness.
Wal-Mart is the leader in discount retailing today and in 2005, was even dubbed the “largest cash contributor in America. ” The Wal-Mart company shall indeed continue to engage with both its stakeholders and employees to better understand and manage the impacts, both positive and negative, that its products have on society and the environment today, and to identify business opportunities for the future. Toward this end, Wal-Mart shall continuously improve its political and social performance, building new relationships with its stakeholders and being transparent in reporting the progress even with the aid of its research groups.
References
Barbaro, Michael, and Stephanie Strom. “Wal-Mart Finds an Ally in Conservatives. ” New York Times. “Charitable Giving. ” Accessed 16 October 2006. Available On-line: <www. walmartfacts. com>. “Good for America’s Communities. ” Accessed 16 October 2006. Available On-line: <www. walmartfacts. com>. Pearson, Sophia, and Margaret Cronin Fisk. “Wal-Mart Loses Pennsylvania Suit Over Missed Breaks. ” Bloomberg. Sullivan, Rawlie R. (2000). “New Trends in Business-to-Business Sales Require Interdynamic Integration. ” Review of Business.
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